SECURE Protect your important transactions, avoid fraud, cyber crime, data loss and impersonation. Organisation's centralised technology is vulnerable to attack and data breaches. FRICTIONLESS People can control the means to identify themselves so it's the same for all their Activities. Processes to prevent fraud and cybercrime have made people's experiences onerous and complicated. EMPOWERING Social and professional networks & blockchain technology can help people take control of their own affairs. People want to protect themselves as trust in organisations is falling as cybercrime increases.