Zapaygo is promoting an Initial Coin Offering (ICO) to fund the company’s proposed growth and associated development. The initial token release is $8,500,000, then another $33,500,000 over the next 12 months. This White Paper provides a background to the Zapaygo business. The ICO will enable Zapaygo to create the exclusive tokenised RewardZ MarketPlace, an exclusive ecosystem where consumers, venues and brands can exchange, upcycle and trade tokens to unlock benefits, and value, creating a truly sustainable and scalable business model. Funds will also enable the rapid expansion of the Zapaygo business, which is ready to launch into its chosen domestic and international markets. The minimum viable product (MVP) has been trialled by the NEC, Europe’s largest event and leisure destination, and a BETA version is ready to go live in venues. Zapaygo has a talented team strategically guided by Frank Cotroneo, previous Chief Financial Officer of MasterCard, alongside a host of highly respected industry professionals. Zapaygo is an application that makes ordering goods and services easier for consumers whilst streamlining and improving efficiency of the serve and delivery for venue operators. Using an intuitive app users can pre-order and pay for goods before arriving at venues or without having to leave their seats. This reduces order processing time and also captures previously unavailable data for venues and brands. Zapaygo has already built the core platform and smart phone application. The company has secured valuable strategic deals with major industry partners to ensure the successful adoption of Zapaygo by high profile and high volume venue owners in the entertainment, leisure and hospitality sectors. All of these serve large visitor numbers where queueing is problematic for both venues and customers. These companies will also act as powerful partners to exploit existing relationships, and customer bases, to expedite the brand’s mass adoption by consumers, who will regularly use Zapaygo to make everyday purchases quicker and easier, facilitating the use of ZAP tokens as a true utility. This UK based ICO is to raise the funds needed to expand the number of venues accepting Zapaygo, grow the team and enrich the application and platform features to deliver the RewardZ MarketPlace. This will ensure Zapaygo is the breakthrough brand that establishes an immovable market leading position and becomes the preferred mobile ordering and payment platform for hospitality operators, and an essential media partner for global brands. Zapaygo’s focus is the ordering of food and beverage products within the sports, events, hospitality and leisure sectors in the UK. As Zapaygo grows, the plan is to expand into other markets. When buying tokens in Zapaygo’s ICO, it is in a business ready to go, not just an idea. Zapaygo is a complementary product / platform extension that is centred around original Blockchain and Crypto values: ecosystem, community, global and transparency. Buying holding tokens now provides access to all future products, services and tokenised bonds. This current ICO/token offering is not securitised in any way.