Without mechanisms to measure these micro interactions, word-of-mouth recommendations have largely remained untracked and unrewarded. Until now. We are introducing the WOM Token to record, track and reward word-of-mouth recommendations on the blockchain, creating a simpler, smarter and more transparent form of marketing for everyone. To kick-start the process, WOM is partnering with YEAY, a fun, easy, and smart mobile video commerce platform. Launched in 2017, the YEAY app has a global network of creative, active, and predominantly GenZ and Millennial users. This makes YEAY the ideal platform to discover the power and flexibility of the WOM Token. In order to fund the development of the WOM Protocol and its Ecosystem, WOM Token Ltd. will hold a Dutch auction. The auction cap is $350 million in ETH and will decrease over time until the number of contributions reaches the current effective cap. The sale ends when the total contributions reach the current effective cap or at the end of 15 days, whichever is first.