Tokenized Advertising Alliance Protocol 1. Change the existing ecosystem by building the Alliance weBloc will establish a tokenized advertising ecosystem collaborating with our partners and relevant companies we have. The protocol we provide gives direct economic compensation by calculating value of participants in advertisements with token, and functions for the strategic partners so that they can tokenize based on blockchain by themselves 2. Creating user Intention-based advertising ecosystem Preventing from over-relying on advertisers by creating tokenized advertising market where user can be rewarded. weBloc provides users with transparent evaluation and compensation over users’ economic value, and creates a link that can reflect users’ direct intention through the weBloc protocol in order to make reasonable advertising distribution structure. 3.Decentralized advertising ecosystem Recognizing the economic value for users who participate in advertisements by providing the reward structure through the token economy. The decentralized advertising ecosystem will enable all the partners to request and transmit advertisements based on each purpose. Also, this structure will create an ecosystem where users can freely participate in advertisements without the middle-men.