The platform has been designed to provide developers with a shallow learning curve that makes it simple to offer ads in their games. Using Vreo’s plug-ins with the most popular game engines, including Unity 3D and Unreal Engine, developers can allocate any surface in any game on any platform for advertising in a flexible range of formats—audio, banners, billboards, posters, signage, videos—all embedded directly in the gaming environment so they won’t interrupt gameplay. Then the developer registers the game in the B2B marketplace, where it’s easy for potential advertisers anywhere in the world to find and evaluate. Developers benefit from a new way to monetize games, a much larger pool of potential advertisers, and a more predictable revenue stream that flows in faster. While Vreo’s prime focus is on the under-developed market for in-game advertising, the same technology can be used to place ads in mobile apps—a market that is already booming.