In its early days, the Internet was supposed to be a place where we could access the world’s information, share our own knowledge, and be more connected. While some companies and services have lived up to that promise and improved our daily lives, most have turned into profit-obsessed advertising machines focused only on their revenue streams to the detriment of their users. Advertising is what powers the Internet, but advertising is also what holds back the Internet’s potential. But what if Internet users, publishers, and advertisers could work together to create a better Internet, still powered by advertising, but without the need for centralized, greedy, fraudulent, and nosy companies? What if we could get more control over our own data, and get back more value from that data? This is what Varanida is all about: Enabling a new era for the Internet, where all parties are fairly compensated for the value they bring to the whole ecosystem. We are launching Varanida in the hope that a community of like-minded users will join us in our mission to change the way the world sees advertising and consumes digital content.