While on the other hand individuals of the so-called senior executives category, representing people well established in their professional life, have little free time and try to free themselves from many routine tasks such as housekeeping, animal care, school support, parcel retrieval, and so on in order to spend more time with their family and for leisure. From that observation combined with the emergence of the collaborative economy and the digital world, new kinds of employment on the frontier of wage labour are coming up. Indeed, the collaborative economy has really been booming in Europe in the last few years. The number of transactions in the five main sectors of the European collaborative economy namely finance, accommodation, transport, human and social services to individuals and companies could be multiplied by 20 in 10 years and reach 570 billion euros by 2025 compared with hardly 28 billion euros today. As 85% of this value is captured by individuals, the collaborative platforms turnover should reach 83 billion euros by 2025 compared with 4 billion today, according to the PWC’s audit and consulting firm latest estimates. France, together with the United Kingdom, appears to be the leader on the market of the European collaborative economy, thanks to its favourable regulations environment. Stoby has been expanding with this will : to rely on the collaborative economy connecting students who wish to find small jobs easily with individuals who wish to delegate some small tasks from time to time. In view of these different elements, Stoby has positioned itself on a specific segment of this market, in order to get a clear and visible identity to face competition.