The Shopin Vision Shopin unites retailers and their customers through personalized data intelligence for an unprecedented shopping experience. We are creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of their data that they fully own, control, and can share. Revitalize the retail industry with a new economy of data to increase transactional conversions. Enable a greater understanding of customers based on a full view of their purchase history, style, preference, and pricing. Exchange fair value to shoppers for access to their data via cryptocurrency. Give back to the Ethereum community for continued and sustainable growth.