Opu Labs' mission is to improve how the global skincare industry exchanges data, information, and rewards in a way that benefits patients, dermatologists, treatment centers, brand specialists, and product manufacturers. To make that happen, we’re building a suite of blockchain-based technology platforms – starting with a mobile skincare app – and a token-based ecosystem that will reward its users. To raise awareness of our technology, and to encourage participation in our ecosystem, we’ll be launching an Initial Coin Offering (ICO) in June 2018. We’re on the cusp of launching Opu — a customizable web and mobile enabled platform that aims to simplify and democratize access to professional skincare advice using a fusion of blockchain, Artificial Intelligence, image analysis, and eCommerce technologies. It works like this: users take a photo of their face, which is analyzed by Opu’s native AI system that is being trained by Opu’s team of dermatologists. The results are then matched to high quality products and programs which are designed by experts based on the skincare goals set by each individual. Each user can then choose either self-guided programs or connect online with their personal dermatologist and/or skincare advisor who guides them along their journey. We’re using the Ethereum blockchain to build a trust-based ecosystem; using its smart contract technology to ensure that personal data stays secure and to validate transactions. This functionality allows us to create our own incentives and rewards program; and to establish our very own cryptocoin — Opu Coin — which will be used as the primary payment method in the app. Plus, users, employees, and skincare professionals can earn Opu Coins when they complete certain tasks, such as completing their profile or setting goals. To help us create and perfect these services, we’ll be running a public Token Sale in June in which qualifying participants will be able to purchase Opu Coins. Only 5.5% of the total 12 billion coins are being offered through the crowdsale and the rest will be circulated throughout the Opu ecosystem. To optimize adoption of the coin, Opu already has dozens of partnerships in the works with a number of leading skincare professionals and has made the coin compatible with Bitcoin and Ether. The current Token Pre-Sale (including Private Sale) discount is at 50% and will continue to decrease until the end of April. To ensure the Token Sale’s success and to make the Opu a leading name in accessible skincare services, the Opu Labs management team — led by founder and CEO Marc Bookman, and COO Richard Reed — has appointed a talented team of international technology specialists and leading skincare professionals. Our technology team is led by CTO Raj Jhaveri and our VP of Engineering, Lucy Omo — ably supported by our Chief Architect, James Hodgman and a team of tech and blockchain specialists. Our dermatology team is led by our Chief Medical Advisor, Dr. Dhaval Bhanusali and Dr. Anna Karp who is working on Opu’s analysis and recommendation system. They are supported by a number of other dermatology professionals, including Dr. Lauren Ploch, Dr. Ashvin Garlapati, Dr. Omar Noon, Dr. Jordan Fabrikant, Dr. Matthew J. Elias, Dr. Farhaad Riyaz, and Dr. Pradyumna Vaidya. As the Token Sale date nears, the entire Opu Labs team will be helping to raise awareness of our products, technology, and ecosystem to ensure that anyone interested has all of the information they need to feel confident about participating.