Native Video Box (NVB) was originally launched in Russia in early 2016 as a native video platform for websites with editorial content. We would like to think of ourselves as a cohort of creative minds who have set out to change the game of the video advertising market. Who will benefit from using NVB? NVB is a platform that has been designed to benefit a diverse range of content creator market players such as: publishers, advertisers and video bloggers. Positioning power It provides websites with relevant video content and offers opportunities for additional monetisation, while ensuring brand values, a safe environment for advertisers and more than 90% complete views of video ads. Pocket Friendly Profits Historically platforms such as YouTube and other well known video-hosting sites have disrupted the media industry by giving a new generation of video content creators the opportunity to monetize their content. However, the original systems for monetisation were effective for awhile. But as time elapsed rapidly growing platform fees and centralized work models of modern video-hosting became more biased towards meeting the need of intermediaries vs lining the pockets of the content creator communities. According to Never Stop Marketing’s Jeremy Epstein, intermediaries earn ¢44 out of every $1 on each link in the chain of advertising market costs. We agree with Epstein that the advertising industry is ready to take a step forward.