Welt der Wunder TV is planning an ICO to construct a completely new blockchain-managed licence, trading and sales platform for high-quality video content, for the international broadcasting, VOD and online video publishing sectors. This platform is unique and has the potential to evolve into a standard in the international licence trading sector. In the future, it will offer all content owners the opportunity to provide their content to a global market and to facilitate access to purchasers, advertisers and users. Customers will be able to do business directly with the owner or the producer of the media content with automated, trust free security of blockchain regulated smart contracts. This eliminates a host of intermediaries and significantly reduces the price. Producers, owners, as well as other platforms that require content participate in this model equally. The name of the token is: MILC = MIcro Licensing Coin The token name embodies the platform’s core business model and indicates the high compatibility of the approach to other market segments dependent on license trading. Welt der Wunder TV has been established brand in high quality content and broadcasting sector for decades. It operates in Germany (and other countries), the second largest TV market in the world, behind the USA. Welt der Wunder TV broadcasts, produces and markets high-quality content. Welt der Wunder also purchases media content for its own TV stations in Germany Germany, Switzerland, and other countries. Welt der Wunder has a deep network with all global leading content providers, TV stations and other media platforms and has positioned itself at the centre of the professional media industry. In combination with blockchain technology, this knowhow and network can generate a content trading platform that will become a central interface in the global media and entertainment industry. It is our deep experience in international content licencing and a strong understanding of the requirements of content producers and consumers that form the basis of the MILC project. The market potential behind is enormous. The estimated turnover of the global TV industry alone in 2018 will be almost 500 billion Euros. The most important commodity traded is, and will always be, content! The project will significantly increase the owners and producers of media content to trade without intermediaries and with simpler, automated blockchain-optimised processes. The sales platform shall not be an empty marketplace waiting for vendors and consumers. To kick start the adoption of the platform, Welt der Wunder TV will feed the platform with several thousand high-quality programme hours directly after completion. The production costs of this media library exceeds 200,000,000 Euros. The platform will immediately be in operation and create revenue flows. The platform will also support the production (and media license sales) of high-quality programmes worthy of the global media consumption market. The blockchain-based sales structure can easily be extended securely, allowing an ever increasing number of producers and consumers to participate. As the content on the platform grows, it will evolve into a leading market position. The token’s success is not dependent on first establishing an underlying business model. Instead, it is designed as a utility token on the MILC-platform from the beginning in to the existing business and will be develop further there. The MILC community plays an important part in the MILC blockchain business model, content production, distribution, and evolution of the token as a valuable utility token. The model described herein creates the initial basis of the licensing token development. It covers the requirements of the global media industry. There are numerous other market segments where the basis model for micro license sales can be applied. These are covered in the “Visions and Perspectives” section of this document. In order to secure the highest degree of operational safety and the greatest chances for a successful launch, Welt der Wunder has created a consortium of top quality partners supporting the MILC blockchain sales platform. SwissTXT is the partner for the finalization of construction and operational execution of the video platform working in collaboration with Welt der Wunder in-house developers. SwissTXT is the technical subsidiary of the Swiss television company SRG and a highly specialised provider in the broadcast – technology and video asset management sector. Significant components of the development have been concluded through the launch of Welt der Wunder TV. Swisscom Blockchain AG is a global player in the blockchain technology. The MILC blockchain application is implemented and operated through services provided by Swisscom Blockchain AG.