Lucre will leverage today’s Ethereum-based Blockchain technology to be future-ready and build further operational efficiencies in the gaming industry of tomorrow. We will provide gaming establishments and sports books with a transparent, secure system for (i) Identity Management through a single KYC and (ii) a cashless/online payment system. Financial transactions like cash-ins and cash-outs will be taken online through the Lucre website/App, converted to Lucre tokens or LCRX - giving the user an option to grow his/her money as the value of LCRX appreciates with further adoption and use within the ecosystem. Lucre will give gaming/gambling establishments as well as their patrons access to an ETH-based, cashless payment system in an auditable, transparent and secure way on Lucre's distributed ledger. In addition, (iii) our platform will also aggregate betting odds from multiple Sports Books to provide users a range of betting options allowing them to place wagers from the Lucre platform. All this will be built on a permissioned Blockchain, for immutable Identity Data Management, digital tokens for payments, incentives and fees in the ecosystem. The system will moreover allow other software specialists to build applications on top the existing system to complement and improve the user experience. This current build will not be hindered by any of these additions. During phase 2 of operations, Lucre will also bring security and capability of the Blockchain to hardware, merging with technology made popular by Fintech, in to casino cages, table games, player bands and rings, and everything tomorrow’s IoT can deliver. Lucre will offer a turnkey service to assist in easy implementation by partner Casinos and Sports Books with the least impact upon existing operations. The Lucre platform is built to address the various pain points experienced by gaming establishments, sports books, and end users/patrons. We are not seeking to re-invent an already well-oiled system, but simply adding a layer of convenience, transparency and safety to it, in the interest of the establishments and patrons. Flexibility and security are incredible advantages that will come with the use of a decentralized system such as Lucre. In addition, the Blockchain enables independent, decentralized transactions, giving the users control and freedom over their finances.