Impetus One is a revolutionary advertising engine, changing the rules of online advertising. It does so through a mutually beneficial relationship between the advertiser, publisher and the customer. We are changing the paradigm in online advertising: the customer is not the target anymore, but rather a partner to be rewarded, based on a mission completion principle, for the benefit of the entire ecosystem. We all prosper from the money our customers spend. That’s how economy works! In this way the advertiser strongly and transparently incentivizes the customer to do exactly the mission that their business needs. Rewarding the customer directly, the advertiser establishes a bond between the brand and the customer. Traditional digital marketing manages to spend huge amounts of money with, the customer not getting much other than pissed off. That’s about to change.