Gambio was founded in 2005 and is the German market leader for e-commerce software with more than 25,000 active merchants using Gambio’s software, generating annual store revenues of more than 2.3 billion Euros (approx. 2.7 billion U.S. Dollars). The company leverages a global network of strategic partners, including tech and logistic giants such as Google, Klarna and DHL. The company is witnessing unprecedented centralization of economic power by leading tech giants such as Google, Amazon, Facebook and Apple (GAFA). Amazon takes the lead with 55% of all product searches. Globally more than 4 million merchants use the Amazon marketplace and underlying services as sales channel. Centralization of commerce is a real threat to online and offline merchants alike. Merchants can be blocked and voided of any services, be it commerce or advertising by Amazon-like monopoly powers. Gambio, with its growing merchant base, is in a unique position to lead the industry into a sustainable alternative to Amazon, based on open-source software powered by blockchain technology. We firmly believe that merchants need to be empowered in order to provide the best products and services to consumers. For above mentioned and many other reasons, we are introducing GAMB – the Global Alliance of Merchants on the Blockchain. GAMB is powering the decentralized marketplace of the future, ultimately governed by smart contracts, with no decision making unit other than the owners of the marketplace themselves. Merchant Alliance members (token holders) propose rules and regulations which - upon approval - can be programmed into smart contracts, so that transparency, trust and sustainability are guaranteed. The project will be executed by a team of professionals with many years of experience in big scale e-commerce projects, supported by a multidisciplinary advisory team.