We outline a new framework for a decentralized global sports entertainment ecosystem (“FanChain”) that utilizes a unique token (“FanChain token”) to connect a fragmented landscape. Our primary objective is to align the interests of fans, athletes, teams, leagues and media entities. The FanChain token leverages a unique combination of fungible and non-fungible characteristics that enable team- loyalty and affinity to be embedded within individual tokens, and which can be produced and transmitted across multiple platforms via a DApp-powered “minting” system. The decentralized and open-nature of the ecosystem allows it to be adopted by online publishers, fantasy platforms, social networks, sports teams, leagues, over-the-top (“OTT”) platforms, stadiums, and arenas — both online and on-location. FanChain is developed by SportsCastr for use on its platform and on other affiliated sports platforms or venues in which fans create value. SportsCastr’s FanChain ecosystem will include blockchain-powered digital goods, tips, premium subscriptions, and pay-per-view (“PPV”) functionality and an enterprise-grade SDK that will allow its technology to be integrated into existing OTT systems.