EHO Technologies is a spin-off from Riga Technical University, in Latvia. It started around scientific elaborations related to smart textiles and data processing and interpretation. Currently EHO develops an innovative proprietary technology to produce pressure sensitive and stretching sensitive textile sensor systems. Combining textile sensor data with data interpretation algorithms, EHO solutions provide meaningful motion analysis to end-users. EHO develops algorithms for data interpretation, thus providing valuable information for monitoring horse and rider performance. The team that involves both – R&D capacity and business development skills, has worked in bootstrapping mode and achieved significant results - proof of concept, in-depth understanding about end user needs, regional network, prototype, and pilot customers.