Bethereum is a betting platform based on Ethereum and powered by Smart Contracts. Our platform leverages blockchain technology to ensure a fair, transparent and effective method of betting between individuals. There are no middlemen involved, everything important is governed by the Smart Contract . Rewards are automatically paid out, with a small part of the victor’s pot being charged for the use of the platform. Gamification elements, an easy-to-understand interface and simplicity in account creation and management distinguish Bethereum from other betting platforms. We use Ethereum technology to deliver the most common demands from sports betting, such as instant payouts , unlimited winnings and transparency in fund management. Scalability A platform that is designed to accommodate much more than just sports betting. Our business model is made to easily scale onto a global level. Anyone can build their own betting platform using our API . Transparency Smart Contracts secure funds and add transparency to betting. All bets involve no middlemen and are trustless interactions between private individuals. Trusted Oracles validate match results and ensure fairness. Entertainment Designed to increase user retention through gamification . A strong social element in betting increases user retention. Special events and rewards keep users engaged. Simplicity The simplest account creation of any betting platform. A user-friendly platform for everyone. An interface that is intuitive even for the most casual bettors. Other Targets the emerging market segment of casual bettors. Deflationary ERC20 token. Social betting is seen as more fair than conventional betting.