In recent years the Russian and international film industries have undergone a process of reformatting, with major changes in the distribution model as well as the production of film/TV content. New instruments have emerged - these allow for more precise estimates and projection of the audience’s interest in the upcoming project. One such instrument is crowdfunding, whereby viewers who find any given project relevant to their interests can directly take part in the financing of the film. The blockchain technology with its ideology of decentralisation and collective decision making elevates this model to a new level providing a condition for the decentralised launch and production of film projects. The pioneer behind this is the film «Empire V», based on the novel by Victor Pelevin and directed by Victor Ginzburg. The best present-day solution to source funding is a direct participation of the interested parties — sponsors, and, of course, the viewers themselves, in launching and financing film and TV projects in the early stages. ICO Bablos is managed by the team of the «Empire V» project, as a pilot project of the future platform covering the entire «Empire V» film development cycle (from fundraising and administering to the final screening) and provides financial transparency, ability to affect the film’s success through, simplicity, equitable access.