The travel industry is one of the largest global vertical markets, valued at over 8 trillion USD 1 . In 2016, over 1.24 billion cross-border trips were made, generating 1.22 trillion USD in revenue. It is also a highly centralized industry where a few powerful platforms control the user data, content, marketplace and dictate the terms of business. This leads to an inefficient ecosystem that marginalizes both consumers and businesses. Atlas provides a robust smart contract based travel ecosystem environment that incentivizes content creation, data sharing and ensures cooperative yet trust-f ree relationships between service providers across the entire travel value chain. It will facilitate a more efficient exchange of user data, content, goods and services, bringing about a fairer distribution of economic benefits in the travel ecosystem. - Consumers can own their digital identity, transactional data and receive compensation for the content they create and the data that they disclose. - Suppliers can offer their inventory directly to consumers without the cost of an intermediary and access user data across the platform on a consent basis, building stronger 1-to-1 relationships with consumers in digital marketing. - Travel businesses and IP owners can provide services, build independent DApps and launch their own token offerings to the community. With backing from prominent investors including Tencent Holdings, Matrix Partners and Prometheus Capital, the team behind Atlas has successfully created Zanadu, a disruptive and highly influential premium travel platform in China with a strong track- record in the travel industry and established extensive partnerships with the world’s best hotels, travel suppliers, consumer brands and media partners. Our blockchain technology brings a disruptive opportunity to reinvent the travel ecosystem, with Atlas representing a paradigm shift that decentralizes data, content and transactions in the travel industry to a secured and trust-f ree open- network, and in the process, unlocking value and new possibilities for both consumers and businesses.