The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens. ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns. Additionally, tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens. Unique features of ARROUND ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. Established partnerships with global brands Token plays vital role in fuelling business model AR market growing at breakneck speed (65% CAR) MVP available on iOS & Android Innovative and comprehensive product Experienced team with excellent track record Why is ARROUND such a breakthrough blockchain project? ARROUND is an advanced communication platform powered by blockchain that gives its users a beautiful personalized digital world, advertisers a new and exiting channel for their campaigns and offers AR-developers a vast sales market for their software and hardware. Every aspect of this universal AR ecosystem is fine-tuned to deliver a next-generation augmented reality experience that will form the next-generation backbone for the fast growing AR space. What is ARROUND’s stand out feature? ARROUND’s advertising solution is a game changer. It brings consumers, offline retailers and big data together for the first time, extending the effectiveness of mobile ads directly to the point of sale. Through the integration of our crowd-sourced AR Map, high street stores finally have access to the same digital marketing tools that e-merchants have been using for years. Bricks and mortar stores will be able to attract customers directly to products within their shops, based on socio-demographic and interest based targeting techniques.